Click on case title to download/view article. Articles are in Adobe PDF format.

Boston Scientific and Medinol (A)

Brandeis University case (2006)
History and challenges facing alliance between Boston Scientific, a leader in coronary stent market, and Medinol, its principal supplier of stents. Teaching case for MBA and executive education. Contact author for (B) and (C) cases.

Can AOL and Google Marriage Work?

The Providence Journal Op-Ed (2005)
Google's billion-dollar engagement ring to AOL will not buy love, but it will buy bragging rights, blocking rights, and building rights. The first two will get all the buzz; but the last is what will make this marriage succeed or fail.

Star Alliance, 2000

Brandeis University case (2004)
Origin, management, and challenges facing Star Alliance, the airline constellation led by United and Lufthansa. Teaching case for MBA and executive education.

Relationship Lessons From The Ford-Firestone Breakup

Bridge Forum Op-Ed (2001)
Firestone's breakup with Ford is the most public corporate divorce in recent memory. But it is far from unique. We must learn its lessons.

Fuji Xerox: Competing in Constellations

Strategy and Business (1997)
Describes 40-year relationship between Xerox and Fuji Photo Film. This is successful US-Japanese joint venture holds important lessons for other alliances, some of which are detailed in this article. A teaching case is available directly from HBS.

Case Studies at HBS

HBS Publishing
Here is a full list of our cases that are available directly from Harvard Business School Publishing.

BACK TO TOP

Home | About Us | Newsletter | Publications | Consulting | Presentations | Seminars | Contact Us



e3powered web site